ABOUT
My name is Rissa Broudy and I am currently pursuing a Master of Science in Marketing at McCombs. I am learning how to transform data and leverage insights to tell unique, meaningful stories. Previously, I provided executive support at a global communications firm by creating quarterly client reports and tracking business development opportunities.
As a strategic thinker, I leverage my qualitative and quantitative abilities to synthesize information and plan the best course of action. In other words, I think big. Of course, my thoughts are supported by data and insights, designed with the consumer in mind. I would love to use my perspective and data skills to pave the best routes to success for your organization.
This site houses my professional portfolio, information about my degree and my personal statement.
CORE COMPETENCIES
BRAND STRATEGY
Brand Development
Brand Measurement
Go-To-Market Planning
Insights & Problem Definition
Persona Development
Experience Journey Mapping
Channel Mix & Content Mapping
Product Development
DATA FLUENCY
MS Excel (Solver, XLSTAT)
MS Powerpoint
MS Word
Canva
Python
R
SQL
Tableau
Adobe InDesign
MARKETING ANALYTICS
Conjoint Analysis
Discrete Choice Modeling
Customer Lifetime Value
Regression Modeling
Market Sizing
Customer Segmentation
Advertising Response Models
Pricing + Price Promotions
Sales Forecasting + Time-Series Analysis
A/B Testing
