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WHAT IS MSM?

Understanding the MS Marketing Program at The McCombs School of Business: 

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The MSM program is a STEM-accredited degree with an industry-designed curriculum. It was recently ranked #2 in the US by QS World University. Through this program, I have developed the skills necessary to do the following:

TRANSFORM DATA

GATHER INSIGHTS

DEVELOP MEANINGFUL BUSINESS SOLUTIONS

What Is MSM?: Services

COURSEWORK

MSM COURSES:

  • Marketing Management

  • Marketing Analytics I & II

  • Dynamic Pricing

  • Design Thinking for Business Innovation

  • Data Visualization

  • Corporate Finance

  • Statistics

  • Product & Brand Management

  • Consumer Behavior

  • Behavioral Economics

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What Is MSM?: News

TOOLS & SKILLS

Excel, R, SQL, Python, Conjoint Analysis, A/B Testing, Regression Modeling, Customer Lifetime Value, Market Sizing & Segmentation, Sales Forecasting, Pricing & Price Promotions, Advertising Response Models

What Is MSM?: Text

The Texas MS Marketing program is ranked #2 in the United States. Among ranking criteria, McCombs led in thought leadership, value for money and alumni outcomes.

2021 QS World University

What Is MSM?: Testimonials

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