ABOUT
My name is Rissa Broudy and I am currently pursuing a Master of Science in Marketing at McCombs. I am learning how to transform data and leverage insights to tell unique, meaningful stories. Previously, I provided executive support at a global communications firm by creating quarterly client reports and tracking business development opportunities.
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As a strategic thinker, I leverage my qualitative and quantitative abilities to synthesize information and plan the best course of action. In other words, I think big. Of course, my thoughts are supported by data and insights, designed with the consumer in mind. I would love to use my perspective and data skills to pave the best routes to success for your organization.
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This site houses my professional portfolio, information about my degree and my personal statement.
CORE COMPETENCIES
BRAND STRATEGY
Brand Development
Brand Measurement
Go-To-Market Planning
Insights & Problem Definition
Persona Development
Experience Journey Mapping
Channel Mix & Content Mapping
Product Development
DATA FLUENCY
MS Excel (Solver, XLSTAT)
MS Powerpoint
MS Word
Canva
Python
R
SQL
Tableau
Adobe InDesign
MARKETING ANALYTICS
Conjoint Analysis
Discrete Choice Modeling
Customer Lifetime Value
Regression Modeling
Market Sizing
Customer Segmentation
Advertising Response Models
Pricing + Price Promotions
Sales Forecasting + Time-Series Analysis
A/B Testing